CELEBRATION JAMAICA - JAMAICA TOURIST ISSUE 9
Situated on approximately one kilometer of beach front property in Rose Hall, Montego Bay, the US$1.8B “Celebration Jamaica” resort development will be the largest private investment ever made in Jamaica. Brought to life by the developers of the luxurious Palmyra Resort & Spa, the island’s first casino hotel will form the cornerstone of a multilayered Resort & Casino development that will celebrate Jamaica through an array of premier attractions rivaling the world’s best. 

Located on the oceanfront directly across the street from three championship golf courses and less than a 15 minute drive from the Montego Bay Sangster International Airport, the location of the proposed mega development “Celebration Jamaica” is hard to rival. Anticipated to become a significant competitor to the world’s most popular destination resorts, a total of 2,000 rooms are planned throughout the development in the form of a casino hotel and several luxury real estate components. Said Robert T. Trotta, developer of The Palmyra Resort & Spa; “Celebration Jamaica will prove to be a ‘tipping point’ for unprecedented growth in both tourism and property values in Jamaica. The next decade will come to be known in Jamaican history as the moment in time when Jamaica established itself as ‘The Tourist and Financial Capital of the Caribbean’.” 

The US$1.8B master plan development is set to be rolled out on 65 acres of oceanfront land adjacent to the developer’s real estate development; The Palmyra Resort & Spa, where residences are being snapped up at a heightened speed. Centered around the island’s first casino hotel, the project has based its casino entertainment offer around the introduction of sports book and table games such as Roulette, Craps, Blackjack and Baccarat, which will attract a high-end clientele. 

The main building, a sixteen story 4-5 star hotel containing 1,500 rooms will be home to a 75,000 square foot casino, a state of the art discotheque, assorted meeting space, including a divisible ballroom, an outdoor function area, retail space, front desk lobby, a spectacular lobby lounge overlooking the Caribbean Sea, bars, restaurants, kid’s club, health club, spa and an array of additional facilities. “I can confirm that we are currently in negotiation with several major hotel and casino brands, which recognize the opportunity that Jamaica presents,” said Robert T. Trotta. 

Operating under the company name “Celebration Jamaica Ltd.”, the development aims to celebrate Jamaican culture through the inclusion of Jamaican flavor and atmosphere throughout the resort environment, in which table games and sports book will complete the overall casino offer of slot machines and video games. 
The project encompasses a 13 acre ‘Blue Mountain’ water and entertainment complex with slides, lazy rivers and lagoons; a dolphin bay marine attraction; a water amphitheater for concerts and entertainment built on the shores of a protected cove as well as a high-end marina to accommodate luxury yachts. In addition, the multilayered resort project will offer a variety of restaurants, nightclubs, entertainment and shopping experiences throughout. 

Four secluded white sand beaches and a boardwalk will be constructed along the coastline of “Celebration Jamaica”, connecting the entire stretch of shoreline from The Ritz-Carlton Golf & Spa Resort and the Rose Hall Resort & Country Club. Said Dennis Constanzo, President of The Palmyra Resort & Spa; “The casino hotel is just a fraction of the proposed investment. We want to build a world-class destination, which will result in the creation of thousands of jobs.” 

Additionally, the Jamaican Government has announced the imminent construction start of the brand new 2,500 person capacity Convention Center to be located on 35 acres of land in Rose Hall. Designed in a scalable fashion to allow for flexibility in its offering, the facility will have the capability of hosting large and small meetings, conferences, exhibitions, banquets and other events. The new conference facility will be connected to “Celebration Jamaica” via a pedestrian bridge across the newly completed North Coast highway. 

Furthermore, J$220M has been provided by the Tourism Enhancement Fund (TEF) for the landscaping and beautification of the “Elegant Corridor”, transforming the roughly eight-mile stretch of highway between the Sangster International Airport and the Iberostar Hotel in Rose Hall, into a complete up-market resort area. Spearheaded by the JTB and the Montego Bay Chamber of Commerce, the facelift is set to be completed in September 2008. An additional J$50 million has been provided by the TEF to provide traffic lights, ensuring the safety of residents and visitors. 
Over the last 5 years, the area of Rose Hall at the heart of Jamaica’s “Gold Coast” has experienced an explosive growth, turning the elite enclave into a veritable tourist mecca with several high-end hotels, three championship golf courses and a luxury shopping village. With the addition of the new Convention Centre and the announcement of “Celebration Jamaica” and the island’s first casino directly next door to the Palmyra, interest in owning a condominium or villa at the luxury real estate development has peaked. Set to open in October 2008, the partnership with premier hotel management company Solís Hotels & Resort has placed The Palmyra among the elite resorts in the Caribbean. Commented Constanzo, “I see property values set to explode, resulting in nothing but joy for our existing owners and very little time for our future buyers to take advantage of the opportunity. As such, we expect a quick sellout of our remaining residences.”
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